The originators of luxurious ready-to-wear, Chloé has been a favourite amongst those seeking to look effortlessly chic since 1952. See by Chloé takes its cue from the main line with ultra feminine designs infused with an ounce of rock chic, all available in a vast selection of affordable pieces. Brought to life in 2001, See by Chloé was the answer to the successful, but limited, luxury-casual line of Chloé which included denim and jersey. Now as synonymous with laid-back style as Paris itself, this range is the first point of call for any self respecting young fashionista.

Spring/Summer 2010: Able to take you from Rue Saint-Honoré to the Riviera, this season’s collection is about as gorgeous as it can get. The ultimate in attainable, luxe-daywear is brimming with stalwart Parisian Macs in a plethora of girlish tones, Breton stripes and diaphanous silhouettes. An initial neutral palette of soft sorbet shades from olive to vintage dusky rose are strewn with the occasional flash of a patent aqua accessory, adding depth and interest to such a delicate look. Slouchy blazers, trademark scalloped edges and sweet A-Line skirts finished with a bow at the waist make for a charming structural assortment. The inclusion of cheeky candyfloss pink and baby blue checked prints are a welcome surprise, all in all, as easy and impeccably fresh as ever.

Where To Buy See by Chloé: See by Chloé is available in a variety of the original line’s standalone stores worldwide and as concessions in a multitude of high-end department stores. Chloé Boutique – London (152 – 153 Sloane Street, SW1X 9BX), Harrods, Harvey Nichols and Selfridges nationwide.

Owner:Richemont Group

Lines: Shoes, Accessories, R-T-W Womenswear, Fragrance