Who's a fan -
Gwyneth Paltrow, Cameron Diaz, Kirsten Dunst, Liv Tyler, Carrie Bradshaw
The Collection -
Relaxed, simple and soft forms in stripes and colours characterize this season’s collection of the super hype LA brand.
More info
Creating wearable clothes is the belief of Ella Moss designer, Pamela Protzel Scott - every item can be worn with flip-flops. The most famous fashionista on the planet, Carrie Bradshaw in Sex in the City, wore a green striped Ella Moss dress ... and the buzz was created.