Who's a fan - James Blunt, Russell Brand
The Collection - Originally, the brand only designed a range of t-shirts, combining graphics of anarchy and commercialisation. The brand delivers a rock star persona through all of their products with different washes, distressed techniques and a "no fear" policy of experimenting.
About - Inspiration for the brand derives from individuality, lyrics and British lifestyle in general, with touches of London's east end and international street culture mixed in as well.