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Fred Perry
The Collection - Relaxed, cool, young for a streets wear brand which belongs to the myth survived to everything with a certain sense of humour.
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The laurel_ embleme of the brand Fred Perry could have been a pipe if Tibby Wegner, Fred Perry associate did not dissuade him. In the 40’s Tibby Wegner ex austrian football player approached the three-times Wimbledon champion Fred Perry to create a sportswear lign. Their first concept: a sweatband. The one who would become JFK’s favorite t-shirt, white knitted cotton pique with short sleeves, is a success in 1952. A well felt strategy they offered t-shirts to the BBC cameramen.
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