The Collection - In the beginning Diesel attracted a young teenage audience. But was this enough for the denim king? Not satisfied with just denim, he launched a collection of jewellery, accessories and a more luxury range: Diesel Gold. Get fuelled from head to toe with Diesel.
About - A free and adventurous spirit, Renzo Rozzo created Diesel in 1978 with a fixed idea in mind - not to follow the fashion dictators! The Diesel jeans emperor shows a real form of urban flair by creating totally wearable products. Keeping his original brand ideals close and not allowing his designers to be tainted by outside influences, Diesel is based in the venetian countryside, far away from the distractions of big cities and incessant news flows. The goal is to develop the designers’ creativity when they travel.